![]() ![]() Maintaining Lead Flow, the long-tail lead benefits of evergreen content.Organic search typically has a higher conversion rate than other forms of directing traffic to your site, because the prospect is already looking for and open to receiving information on the keyword. This ensures your page is found in organic search. #Flowstate marketing how to“SEO-friendly” landing pages are optimized for these items and tell Google how to rank that page in relation to the target keyword. Each new landing page adds a page to your site content which includes a slug, a title, keywords and basic copy at a minimum. Lead Intelligence (learning more about your leads through progressive profile building or by simply adjusting your form length based on the stage of the buyer journey your prospect is in).A well optimized and well designed landing page is a means for generating leads for your business allowing you to take visitor traffic and turn it into a qualified lead that can be valuable for your business, both relationship and revenue wise. Whether your goal is to capture leads, sell products or capture data, a landing page is where the magic happens. ![]() It’s important to keep your buyer in mind for every single landing page you create what ad platform are you using, what offer are you promoting, what makes your buyer on this platform tick in relation to that particular offer, what design do they want and what information do they need.īelow are some landing page examples from leading brands that you can consider as a reference point when creating your own Landing Pages. The primary takeaway is that a landing page is any page on your website without navigation and including a form to convert visitors and prospects into leads. In fact, converting visitors into leads is one of the first steps in creating a relationship between your company and a potential customer. Landing pages should be targeted to a particular stream of traffic - for example an email campaign promoting an e-book - and as a result of the targeting, and the value of the offer behind the lead capture form, you will convert a percentage of the website visitors into leads, with whom you can start to develop a relationship for your business with. ![]() The single objective is to collect the visitors email address first and foremost and then other relevant information to re-market your business or offer. It’s where a visitor “lands”when they have clicked on a Google AdWords ad or similar”.ĭesigned with a single focused objective known as a Call to Action (CTA) a landing page is a website page that allows you to capture visitors information via a lead form (where prospects fill out their name, email address and so on). ![]() However you may be asking yourself ‘what is a landing page?’ and ‘why do I need to use a landing page?’ What Is a Landing Page?Īccording to Unbounce, “in digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. Your next step is to set up your landing pages and conversion funnels so that you can turn those prospects into leads and customers. If you’ve explored How to Evaluate Your Content Marketing Strategy for Lead Generation then you’ve implemented content strategies that are driving traffic to your site. However despite following industry guides and best practices only 10% of landing pages have conversions of 11.75% or higher. With 68% of b2b businesses using landing pages to generate business, your business can’t afford to be left behind. ![]()
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